It’s Brittney B**ch! This catch phrase went viral after the release of the Mega-Star, Britney Spears’ album, Blackout. The video for the track “Piece of Me” was filmed on location at The Hollywood Athletic Club. The irony of this song is not lost as paparazzi set up their stake out of the highly pursued artist prior to her arrival on set for the filming. Ms. Spears dodged the cameras upon arrival to the venue by using decoys dressed in trenchcoats and blonde wigs and the footage became part of the video.